Our vision is to save the world from inactivity by providing evidence-based exercise solutions that transform and improve quality of life.
The company was founded in 2014 by serial entrepreneurs with commercial experience, alongside some of the world's leading researchers from the Nobel Prize-winning faculty at NTNU. Today, the company is the 41st fastest-growing technology company in Norway and is mentioned in the government's 2020-2029 activity plan for physical activity. Our ambition stretches further: we aim to break the global chains of inactivity that hinder health and societal well-being, striving for an additional 1 billion quality-adjusted life years (QALY) impacting UN Goal 3.4.
“Our commitment to science-led product development has put us in a position where we can make a genuine difference in people’s lives and improve their quality of life.”
- Knut Løkke, CEO and Co-Founder of Myworkout
In the early 1990s, Jan Hoff and Jan Helgerud made groundbreaking advancements in sports science, which were instrumental in transforming Rosenborg into a dominant force in Norwegian football. Their innovative training methods led them to work with prestigious teams like Celtic, Real Madrid, and Barcelona.
In 2003, the national skiing team underwent a generational shift, needing to cultivate new talent. Jan and Jan's intense 4x4 interval training greatly boosted Marit Bjørgen and her teammates' maximum oxygen uptake. Turning Bjørgen into an Olympic-winning endurance athlete.
Jan & Jan demonstrated that high-intensity interval training (HIIT) significantly improves cardiovascular and functional health in patients with chronic conditions, such as coronary artery disease (CAD) and stroke. Paving the way for innovative rehabilitation programs.
Their latest stunt involved going to California to train the already older and famous Nolan Bushnell (Founder of Atari and Steve Jobs mentor) to demonstrate that age doesn't matter. To state Nolan, “your stuff works.” He also inadvertently coined what later became our slogan: More Life.
Born out of three decades of research, the fitness app Myworkout GO was developed. The Norwegian Directorate of Health has approved the app for measuring biological age in a medical context and has assessed our commitment to privacy and compliance, awarding us top marks across all parameters. Other governments in Europe and North America are set to follow that example.
Jan and Jan's research demonstrates that 4x4 maximal strength training significantly improves neural drive, and functional performance, but also alleviates neuromuscular symptoms. It the closest approach we have to reversing these conditions. It effectively removes many of the symptoms, advocating for the implementation of 4x4 maximal strength as an effective rehabilitation strategy to improve the quality of life.
With decades of research, clinical trials, a digital clinic with global reach, and documentation on technology proven to assess and instructs users to increased VO2max, we aim to be the world's first provider of Digital Medicine for diagnoses such as Hypertension, MS, and 35+ lifestyle diagnosis with global reach within 2025.
Our science is the bedrock of authenticity, and we know that what we are working on is the real deal. This profound knowledge empowers us, instilling a deep belief in our mission and the work we undertake. It fuels our drive, for we are acutely aware of the power of our scientific endeavors.
Being a responsible company is all about staying true to quality, accuracy, and honesty. It's about making sure that what we offer are rock-solid and dependable. We go the extra mile to protect our users privacy and give back to society. We work to serve the people, their well-being, and their personal data.
Our commitment to innovation is at the core of everything we do. By challenging the status quo, we are opening new doors; exploring new ways to solve health problems and create value for our users. At Myworkout, we believe in doing things that no one has done before, making us a pioneer in innovative health solutions.
At the heart of our company lies a profound commitment to transparency, fostering a culture of honesty and integrity. We openly sharing our knowledge, processes, and the rationale behind our actions. We want our brand to connect with the people, so we've decided that the brand should be a reflection of who we are as people.
We've brought together leading minds on health and well-being to take our solutions and user-journeys to the next level.
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