Sometimes, paths diverge—only to cross again. Our renewed partnership with Frydenbø is a testament to the long-term impact of exercise as medicine and the trust built through real, life-changing results.
Our journey together goes back years, and in 2021, something remarkable happened. Kent, a Frydenbø employee, went from inactivity and declining health to regaining control of his life. A lover of hiking and strength training, he had slowly fallen into inactivity, leading to a Type 2 diabetes diagnosis, overweight, and near blindness. Depressed and overwhelmed, he faced a future filled with uncertainty—until his employer stepped in.
Frydenbø launched an activity campaign, and Kent grabbed the opportunity with both hands. He turned things around completely—losing 20 kg, reversing his diabetes, and even regaining his sight. His doctor has now declared him free from Type 2 diabetes.
"I have no burden on my shoulders anymore. I feel happy all the time and have no reason not to continue with what I've been doing. Life is better, and I finally have the energy I need for what I want—and for what my kids need." – Kent
Stories like Kent’s are why Frydenbø continues to invest in their people. When they reached out to us in the new year, they had a clear mission: to take proactive measures against sick leave and absenteeism. And they knew from experience that structured exercise is one of the most effective, research-backed solutions.
Now, as we embark on this new chapter together, Frydenbø has chosen Myworkout GO for Business, giving their employees unlimited access to activity campaigns, organizational reporting, and an annual activity plan—a benefit that truly benefits.
We are proud to stand alongside Frydenbø once again, helping them build a healthier, happier workforce—one step at a time.
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