Tine Case Study: Strong and resilient employees through a 12-week pilot

Campaign overview

• Location: TINE Heimdal
• Duration: 12 weeks
• Applications: Myworkout GO, Contest Module, Kick-Off with Jan Helgerud, and Digital Clinic

TINE is a Norwegian cooperative owned by milk producers, specializing in dairy products both domestically and internationally. With over 5,000 employees and more than 8,000 owner-producers, TINE is committed to fostering both corporate and community well-being.

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The Cost of Inactivity

Physical inactivity is a costly issue for both businesses and society. With an increasing number of Norwegians falling short of recommended activity levels, the risk of lifestyle diseases rises—impacting quality of life and longevity. The Norwegian Directorate of Health advises adults aged 18-64 to engage in 150-300 minutes of moderate exercise or 75-150 minutes of high-intensity exercise per week. Myworkout, however, recommends just 32 minutes of high-intensity training (HIT) weekly to achieve substantial health benefits, potentially saving society up to NOK 455 billion annually through lower healthcare costs and increased engagement.

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Collaboration and Implementation

The collaboration began in the fall of 2023, when TINE SA’s HR manager, Terje Drøyvold, explored how Myworkout could help reduce employee sick leave. By year’s end, a pilot project was launched at TINE Heimdal, integrating Myworkout GO’s campaign function, a kick-off event with Jan Helgerud, and the Digital Clinic.

The campaign was structured in two phases:

1. Phase One: Healthcare professionals identified seven candidates for the Digital Clinic, serving as relatable examples to motivate others.
2. Phase Two: All employees at the Heimdal facility were invited to participate using the Myworkout GO app. A total of 103 participants formed teams and engaged in the program.

Results and Impact

Between February 12 and April 7, participants logged approximately 2,997 training sessions, with 98% maintaining consistent activity. Among them, 73 individuals earned HIT points that significantly improved physical capacity. Collectively, participants exceeded the WHO’s recommended activity levels by 142% and reached 64% of Myworkout’s HIT guidelines.

Key statistical outcomes included:

• Health Gains: Each participant experienced an average increase of 4 quality-adjusted life years - meaning 4 more years in good health per participant.
• Reduced Sick Days: An average reduction of 2.5 sick days per participant, saving the company an estimated NOK 7,450 per person annually.
• Long-term Benefits: Over four decades, these health improvements are projected to save society approximately NOK 283 million in healthcare costs.

Everyday Life Improvements

Participants reported a range of benefits, including:

• Reduced fatigue and breathlessness
• Improved endurance and strength
• Relief from knee pain
• Renewed enjoyment of exercise
• Enhanced ability to keep pace with family and friends

Leadership Perspectives

Terje Drøyvold, HR Manager:
“Many of our employees have physically demanding roles. We believed that promoting heart health through physical activity would improve their overall well-being. Combining the Digital Clinic for motivated individuals with an all-employee activity campaign proved successful. Regular meetings with Myworkout allowed us to fine-tune the program throughout implementation.”

Synnøve Vannebo, Facility Manager:
“Both the Digital Clinic and the activity campaign have become positive talking points, contributing to improved physical and mental health across the facility.”

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Conclusion

This pilot project demonstrates how advanced technology and research-based training can drive measurable improvements in health and business performance. By fostering a culture of wellness, TINE has not only enhanced employee well-being but also strengthened its long-term economic resilience.